Demand REsponse

 Demand Response events occur when the demand for energy is greater than the available capacity in the market. Demand Response programs were established to reduce stress on the grid and avoid the costly investment of peak generation plants when energy prices are extremely expensive. Demand Response programs provide financial incentives to businesses who participate in the program and who can reduce demand during peak demand periods. Demand Response programs are becoming more important to maintaining the grid as more sustainable energy generation comes online. .